Company Profile:
MSC’s C.I.R.C.L.E. of Values

Customer Service
• Unrestricted commitment to our clients
• Active involvement by Senior Principals Ed McCallum and Mark Sweeney
• Independence, allowing sole focus on our clients’ projects (not a platform to sell   other services)

Integrity
• Emphasis on communication, with an open process that allows our clients to know   what we are doing and why
• Redirection of any and all location bonuses from communities or developers to the   benefit of our clients
• Policy not to pursue or accept economic development consulting assignments in   locations that are, or may be, under consideration by our siting clients

Respect
• For the values of our clients and the responsibility we have in representing them
• For the stewardship role states/provinces, regions, and communities have as part   of their efforts in attracting and retaining investment and employment
• For each other here at MSC, creating a supportive and collegial environment that   thrives on the unique strengths we each bring to the company, and striving to   balance the demands of our profession with the rewards of a personal life

Creativity
• Maintain a broad knowledge of successful location strategies
• Emphasis on promoting new ideas and finding value in them
• Commitment to an operating environment that fosters innovation and nurtures its   development

Leading Edge Technology
• Maintain in-house expertise in geographic information systems (GIS) technologies
• Support integration of GIS into all of our assignments, exploring new ways to   leverage its value for our clients
• Managing the technology as a powerful tool and avoiding the temptation to let it   serve as a substitute for a sound and comprehensive site selection process

Excellence
• Maintaining the goal of MSC to be the best in our business
• Create and maintain an operating environment based on the principles of   continuous performance improvement
• Conduct our business with an unrestrained passion for quality